A List of Social Media Resources

April 13, 2009 by Ricardo Bueno  
Filed under Social Media Business Strategy

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I’ve been getting a few emails from people asking for a list of resources (slideshows, tutorials, etc.) on some of the material that was presented at REBarcamp Los Angeles. While I’m not sure that everyone has a slideshow up or a video tutorial, I am linking out to a few individuals who have written useful posts on their blogs. If you have something you’d like to submit as a resource (perhaps a post you’ve written, a slideshow, or a video tutorial), leave a comment below with a link to your article and I’ll be sure to update this post.

Sound good? Great…let’s get started with a few resources below…

Social Networking Resources:

12 Facebook Strategies Your Competitors Don’t Want You To Know (via Cyberhomes Blog)
Everything You Want To Know About Twitter for Real Estate (via Cyberhomes Blog)
Blogging & Affiliate Programs:
Are you leaving affiliate money on the table? (via 4realz.net)

REBarCamp Los Angeles 2009 Video Recap

April 4, 2009 by Ricardo Bueno  
Filed under Events

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Video courtesy of: Morgan Brown

From Awareness to Interaction to Engagement!

March 5, 2009 by Ricardo Bueno  
Filed under Social Media Business Strategy

This is a video from REBarcamp NY (courtesy of @ZipvoGreg). I want you to watch it for a few reasons: 1.) it’s a pretty damn cool video and a look at an evening/event Barcamp style, and 2.) there are really some golden nuggets of advice in there! Pay particularly close attention when the video hits 7:15…

One of the challenges folks face in exploring the business utility of social media is converting online contacts into real life business connections. Jeff Turner (Real Estate Shows) lends his insight into that by saying:

You gotta create a progression from awareness to interaction to engagement. That’s where the progressions starts. So you start with somebody being aware with you, you interact with them. But interaction is not engagement. Interactions is just conversation. You don’t have engagement until someone decides to take action with something you do… — Jeff Turner

Think about that for a moment. Recognize that social media is a very effective business tool. But unlike traditional media, you can’t blast and/or broadcast your information in hopes of eliciting a response. If you do that, you have failed!

If you want to succeed, being present on the social web is step one. Being responsive (and interacting) when people are speaking about you, your company and your industry in general, is step two. Engaging with people beyond the point of “here’s my product…” is step three. Complete those steps and suddenly you have a budding community that’s willing to buy your product and talk about it with others.

What do you think? Does broadcasting work in social media? Or does Jeff make a good point?

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