A Word from our Sponsor-IMOS

IMOS is pleased to sponsor REBSEA once again. We believe that the value offered by REBSEA to real estate professionals is identical with our corporate philosophy of helping loan officers be better equipped and more knowledgeable in their approach to holding themselves out online.

As IMOS is not exactly a household name in the mortgage industry (yet) I should probably introduce you our most popular service: the IMOS auto-quoting application. Our web based software application helps hundreds of loan originators nationwide connect with home owners and home buyers. IMOS automates the loan officers mortgage ‘quote responses’ to perspective online consumers in mortgage spaces like the Zillow mortgage Market. The consumer puts in their loan search criteria and IMOS provides the loan officer’s pricing relative to the consumer’s criteria in real time.

Additionally, IMOS allows the loan officer greater flexibility than other – our settings allow you to quote only the specific loan products and pricing to the online consumers that meet their ideal criteria. By filtering for the ‘ideal customer’ in IMOS the loan officer controls the credit scores, income, loan to value ratios, and other parameters that will generate a quote response. In short: – the loan officer quotes only to the customers that they want to work with!

IMOS is committed to helping loan officers originate more business. Our application is simple and transparent – designed to provide time savings and profitability. IMOS combines flat-fee, unlimited, quoting at the lowest rate in the industry. That’s the way it should be – that’s IMOS!

Thank you again for putting on REBSEA. We look forward to another spectacular event!

Sincerely,

Adam L. Stein

http://www.imosonline.com

A word from one of our Sponsors: Old Republic Title

Why is Old Republic Title a sponsor for REBarCamp?  I am sure to many people the answer is easy, “They are just trying to market themselves”.  Well we contend that this is only half true!  Yes, we do want to take advantage of every opportunity to showcase our company, however we also believe the in benefits and “teachings” of the unconference!

Seattle is a mecca for the latest and greatest technology.  The people here not only expect it to be used in their daily interactions, they demand it!  We want to be able to have all the information we need at our fingertips and this includes people who are in the market to buy, sell or refi.  If you have not been able to keep tabs on the latest trends in marketing, be sure to come and “unlearn” at the “unconference”.

One of the great benefits of social media marketing is that you can do a lot of it for no cost.  In today’s economy not everyone has the resources to publish weekly circular ads, print 100’s of property flyers, etc.  However, making QR code flyers, or having flyers texted to potential buyers, or loading a full MLS search engine on your Facebook page can all be done for pennies.

We know this is important to you and that’s why it’s important to us.  We desire to work alongside you and your business to help make you a leader in your market area.

So RSVP now [please see note below] for the RE:BarCamp Seattle and be sure to stop by and see your friends at Old Republic, where our experience is your advantage. 

EDITORS NOTE:  We are no longer accepting RSVPs since we are at capacity but we do have a waiting list.

A Word from one of our Sponsors: Bing

Who Will Own Real Estate Search?

Recently, Google announced that they’ll no longer support viewing property listings on Google Maps. Okay, good discussion topic since Google’s mission is to organize the world’s data and I guess real estate isn’t in the mix. At least not for now. Which raises the question about Real Estate and maps together as one and the happy mediums in which they get displayed. First off, I’m betting the real estate companies around the world are cheering about this news. That industry is superstitious to the nth degree about how multiple listing services (MLS) are used since that is their sacred cow for which they generate revenue. Which leads me to my conspiracy theories as to why they really took it down…and, perhaps why Bing never started in the first place. Just a reminder, these are just stupid theories I came up with.

Conspiracy Theory #1 – They finally violated some MLS rules about having to give credit and reference to the original seller brokerage since they were receiving data from all kinds of places.

Conspiracy Theory #2 – They’re trying to break into the enterprise business, no one is willing to pay them for what they’re historically given away for free and real estate sites have been abusing the free maps for years so they see upside and a potential revenue stream (they are trying to diversify that single source of income).

Conspiracy Theory #3 – The real estate market sucks so bad that not even Google is making money monetizing online visitors with conversion revenue sharing.

Conspiracy Theory #4 – It was becoming too much overhead to try to accommodate the business of real estate tools and it’s better left to the developers in that field. So, build a better platform.

So, map lovers, is there such a thing as too much data? Is it possible that we’ve finally found the end of what can be mapped onto a single experience? Are we saying that maps have a limited value for viewing data geographically and at the end of the day there’s just too much information and the search algorithms are too complex? Hmm. Unlikely.

Bing has this concept of “Collections” now called “My Places” that allows anyone to specify locations on a map (Google has something similar) and share the list with anyone via an email links A good percentage of collections are real estate agents who didn’t have the right tools from their brokerage to share data with consumers. I hired a wonderful agent (Babbs Weissman of Windermere) to help me find a house in Seattle and the tools she’s using to share properties with me are pretty rudimentary, the interface is list-based, and the map is an afterthought. So, I can’t find the “map all listings at once” function in the case that I want to see where they are in proximity to each other (or my office and other places I care about). So, even the tools that are available to agents have much left to be desired.

I’ve seen some wicked cool sites built with maps – John L. Scott is still my favorite – it’s fast and has a polygon drawing tool (neighborhood wizard) for specifying random areas along with different property attributes. I used to like Houston Association of Realtors (until the removed all the local information overlays – now the UX is complicated). I do like Zillow (neighborhood boundaries) and Windermere (HUGE MAP!) to round out the top 3. I don’t just like them because they use Bing (believe it or not). I like them because they provide tools and use hyper-local information.

At the end of the day, there’s plenty of work to be done in real estate. Plenty. Lots of UX work. Lots of data presentation work. Plenty of tools to be built for realtors and consumers. Bing Maps never stepped into the market and instead invested in building a platform that allowed our partners to get innovative with their data. The tools we provided complimented with the moved to Azure CDN (for performance) and Bird’s Eye Imagery and our slant on non-competitive customer markets allowed us to focus our attention elsewhere and gain inroads in the real estate enterprise market. I’ve seen a lot of innovation around Google’s Maps platform and there is healthy competition in the maps space.

Follow me @ChrisPendleton, ^CP

Note: my views do not represent Microsoft or Bing and are my own personal perspectives.
Chris Pendleton
Sr. Program Manager Lead, Bing Mobile
Microsoft Corporation

A Word From Our Sponsor EZ2 Inspect: Kill the “DEAL KILLER”

Kill the “DEAL KILLER”

By: Farren West

During my eleven years inspecting homes, condos, and septic systems there has been one thing abundantly clear, Realtors don’t know what they’re selling. What the heck does that mean?

Ok allow me to elaborate. When a Realtor lists a home for sale, they know the proximity the property is to schools and how many houses have sold in this area for X price in the last 6 month.  But, they may not have any idea about the shape and condition of the house.

Maybe they ask their client “Hey Frank, you got anything wrong with your house?”  Frank answers, “Heck no this house is great,I’ve been living here 22 years with no problems”. In reality Frank has done 20 different home improvement projects and doesn’t have a clue what he is doing.

And now you are about to put a home on the market not knowing if there water in the crawlspace. Rats living in the attic.  Rotting tiles in the bathroom or whether there are electrical safety hazards that would scare off a potential buyer.

So here’s my suggestion -  Kill the “DEAL KILLER”. Eliminate the reason the potential buyer would walk from the home. You worked your tail off to get a buyer now don’t lose them. In a quick survey to Realtors in the Pacific Northwest, we found there are two main reasons why a buyer fails to purchase the home: (1) the Financing Contingency i.e. can’t get a loan, and (2) items found during the Home Inspection process.

You can eliminate the Financing Contingency issue by making sure the client is pre-qualified; this for the most has become the norm in the industry.

The other deal killer is the Inspection Contingency, which can be a bit more difficult to eliminate. Here’s the scenario: you talked your client into painting, purchasing carpet, beautifying the front yard, cleaning the house, etc.  Now you come to him and say “we should get your home Pre-Inspected so we can address any ‘Red Flags’ before they become deal killers”, in order to eliminate this potential “DEAL Killer” before it becomes an actual deal killer.

Unfortunately, many sellers balk at the idea of spending another $400 – $500 for a pre-inspection on a home they believe is in great shape.  So the house gets listed with what could be a ticking “Time Bomb” (aka “DEAL KILLER”) that could have been addressed or eliminated before going on the market.

Well, at EZ2Inspect.com we think we have a solution for you and it’s not going to cost you or your client $400 – $500.  It’s an easy to follow guide, DVD and checklist to “Sell your House FAST, Sell your House SMART”.

We have taken 30+ years’ worth of experience from a group of inspectors, contractors, investors and experienced realtors to build a system which nearly any “Do It Yourself” handy homeowner can follow.

Our system includes an easy to follow guide with 50+ photos from actual inspections, a quick checklist to ensure you hit the big points when inspecting, a home maintenance CD covering 250 different home repair projects and a DVD of me walking you through the home inspection process. I know…pure magic.

We are releasing our first guide, “Sell your Condo FAST, Sell your Condo SMART”, which focuses on preparing your condo listing for sale. We will be releasing our home version in the coming weeks, so stay tuned.

You can see FREE videos on different sections of the condo inspection process at EZ2Inspect.com and you can also download a Free TOP 10 Checklist

If you have questions, comments, concerns, I would love to hear them at [email protected] 1.855.238.8934 visit us in the Sponsor Spotlight Room at RE BarCamp Seattle. We are a locally based company all the way in Clearview, Washington. This is our official coming out party, come by and say hello, give a hi-five, maybe a cheer!

RE Bar Camp Sponsor | MyMortgageGuyDan.com

“Un Learn, Un Conference, Un Real”

Over the past two years, I’ve seen a total paradigm shift in how agents are marketing, and more importantly, how I market to generate business online as a Seattle FHA mortgage banker.  I went from being a 100% referral based lender (database and realtor referrals) to a 90% in-bound marketing business owner.  Yes, I still get referrals to work with real estate agent’s clients, but today, I am generating the majority of my business online through my blog/website, social media, and YouTube, as well as helping my real estate agents do the same.

I am really excited this year to be a part of Seattle RE Bar Camp 2011 both as a sponsor and attendee.  I have never attended a RE Bar Camp, but over the past two years, I’ve learned a lot about why they call it an “unconference”.   I think that today, more than ever, the “unconference” approach suits our industry perfectly – learning from people who are currently implementing.

With the recent shift and current changes that we are going through, one can argue that you can throw-out a lot of what you have learned in the past, or what “worked” for you in the past out the window… I think too much focus has been place on the shift in the market, that many agents and brokers have lost tabs on the major shift that has taken place in marketing.
 
 

So what do I expect to get out of RE Bar Camp 2011? I am excited to meet new people, run into a “game-changer” or two, and learn a few new strategies that I can start to implement into my business. I especially hope to take away a few tips on improving my wordpress blog’s SEO, as well as gathering some tips on improving my conversion with my video home tour blogs.

When I am not working with my Team on mortgage applications in process, I spend a lot of my time helping my agents grow and optimize their business as we move into uncharted Web 2.0-3.0 waters.  I host a monthly Coffee With Keller Meet-up for real estate agents where we discuss how to implement similar topics and strategies you will see at RE Bar Camp.  Every 3 months I host an event for Seattle area real estate agents called Agent Online REvolution.  This is an event where I Skype in some of our industries top coaches and tech leaders to talk about new strategies in our industry and how to both implement and optimizes them to get more listings, buyers, and eventually more online market share!

You can follow me on Facebook at both:
Dan Keller | MyMortgageGuyDan(dot)com
Agent Online REvolution

Connect with me online at
www.mymortgageguydan.com

Follow me at: @dankellermtg

Join us for RE Barcamp Kick Off Tweet Up

Editor’s Note: We hope you will be able to join us for the Kick Off Tweet Up. The menu looks like there will be something everyone will enjoy and we know the company will be amazing. Looking forward to seeing you all at Red Fin on Thursday 3/18.

Red Fin Restaurant at the Hotel Max (another fabulous vendor supporting # REBCSEA with fantastic room rate) is proud to host the KICK OFF Tweet Up for the 2010 RE Barcamp Seattle.

http://twitvite.com/rebcseaKOTU

Offering artfully presented modern Asian fusion and featuring an impressive selection of Sake, Wine and cocktails, Red Fin Restaurant is the Downtown destination for Japanese cuisine. Voted Zagat “Best Of” Guide as one of the best Japanese restaurants in the country, RedFin boasts some of the best sushi Seattle has to offer.

Red Fin is located right next to the Hotel Max (just a hop, skip and a jump from the Seattle Center) and is the same chef and owner of Belltown’s Wasabi Bistro, Jun Hong. Whether you are in the mood for innovative sushi such as the Fuji Apple Crab Roll, a sumptuous bowl of Seafood Udon, Red Fin carries a wide range of dishes that can please most any palate, even a 1/2 pound Oregon Natural Beef Burger can be found on the menu.

If you can’t make it to the Tweet Up this Thursday, join us at Red Fin for breakfast, lunch or dinner o 10-close daily).

And if our delectable array of sushi rolls and cuisine isn’t enough to tempt you, this will:

• Mondays: Neighborhood Night – if you live or work in 98101 zip code, you receive 10% off your bill
• Tuesdays: $2. draft and $1. sake night
• Wednesdays: Happy hour all night long
• Thursdays: 3 for $30. menu & $3. wine glass pours
• Saturdays: 1/2 price wine on bottles under $50.
• Sundays: $2. well drinks

Follow us on Twitter @RedFinJapanese to hear about specials and promos.

AltosResearch Provides the answer to “How’s the Market?”

Editor’s Note:  We are very pleased to welcome Altos Research back to RE Barcamp Seattle and we know you won’t want to miss their session. For almost 2 years these folks have been supporters of RE Barcamps around the country and we all appreciate the knowledge and time they so graciously share. Thank You Altos Research! And now we introduce Altos Research…

Congrats to the organizers of RE Barcamp Seattle for doing an amazing job of getting everyone excited about attending this “can’t miss event”!  Altos REsearch has sponsored and presented at dozens of RE Barcamps througout the country within the last 18 month. To say we support the concept of a complimentary learning and collaborative environment for REALTORS is an understatement.

At Barcamps, we like to lead a session called, Beat the Headlines”,  Be the Local Market Expert” and “Blogging Without Blogging”. In fact, come to our presentation at REBCSEA and you just might win a prize for jumping in on the conversation!

In case you don’t already know us, we provide the answer to “How’s the Market?” with real time real estate market data. By providing market statistics in real time, real estate professionals can be the market expert, show their value to their clients and use the data for lead generation. Our charts are easy to read and do a great job at helping you SHOW your clients what the market is doing instead of just TELLING them. We gather information on over 15,000 zip codes nationwide. Our data information can be incorporated into open house flyers, listing presnetations, drip marketing campaigns, on your website and used on blogs, Facebook,. Twitter and more!

Everyone comes to a RE Barcamp to learn more about social media and real estate technology. We have worked with REALTORS at various levels of “technological comfort” for over four years and enjoy sharing our expertise.

We look forward to meeting you at REBCSEA!  If you would like to learn more you can check us out right now at www.altosresearch.com.  You can also follow us on Twitter @altosresearch and become a fan on Facebook  www.facebook.com/altosresearch.

Again, thanks to the organizers for all the work in putting this event together and to the attendees who have signed up! You are going to have an awesome day!

Priorities First is excited to be a sponsor of RE Bar Camp -Seattle

Editor’s Note: Please welcome our sponsor Prioirties First, to  RE Barcamp Seattle 2010. We thank you for your sponsorship and look forward to meeting you on March 19. And now a word from Priorities First.

As a professional organizing company, Priorities Firsthas served the Puget Sound area since 1988 we have heard numerous times how valuable our services are to realtors as well as homeowners. Our services include clutter management, eliminating clutter prior to staging, storage unit management, downsizing, relocation assistance, unpacking, and home organization. >Our clients are pleased by the transformation and how easy it is to get organized and stay that way.

We love what we do and want success for everyone involved. The homeowners are able to reclaim a simplified space, the stagers have clutter free spaces to work their magic and the Realtor has a beautiful home to show to clients. It is a win win for all.

We are thrilled at this opportunity to share ideas with leading real estate agents and to let you know how we may be a value added resource. We also have gift certificate available which make great closing gifts.

I look forward to meeting you at RE Barcamp, Seattle.

Sandee Fahlen

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