11 Reasons To Sponsor RE BarCamp-Seattle!

My week has been peppered with great chats regarding sponsoring #rebcsea.  Many of the biz owners in my sphere have had the same response:  Money is tight… WHY SHOULD I? or more simply put: What’s in it for me? (WIIFM)

I decided to surf a bit and gather together some of the major reasons why companies become event sponsors.  This may help you in identifying people YOU know (including yourself) who might be interested in sponsoring!

11 Reasons 2 Sponsor Events:

1.  Corporate ID
Companies planned to display their corporate or brand names or logos on event signs, buildings, equipment, programs, uniforms, and/or promotional materials.   

2.  Target Marketing
Many companies saw event sponsorship as a way to reach a self-selected audience, hopefully interested in purchasing the companies’ products or services.

3.  Entertainment Opportunity
A number of companies mentioned that they would use an event as a place to entertain clients.
(Hmmm… sounds like an opportunity to carpool a captive audience to the event!)

4.  Offering Discounts
A number of companies said they would use events as a way to encourage product/service trial, either by offering samples at the event, or, if that was inconvenient, by passing out coupons.

5.  Awareness
Some companies wanted to use event sponsorship as a way to create public awareness of their brands or products. If you are launching a new business – this one is for you!

6.  Image
Some companies hoped event sponsorship would improve, enhance, or change their corporate, brand, or product image.

7.  Usage
Some companies planned to use events to encourage purchase of their products (e.g., buy two items to get a free ticket to the event) or usage of their products (e.g., American Express will donate twenty-five cents to the local symphony every time you use your American Express card).

8.  PR
Some companies cited public relations value (i.e., the newsworthiness of the event and/or the sponsorship) as a reason why they were sponsoring an event. They expected to see their company, brand, or product mentioned in media coverage of the event.

9.  Contests
Some companies intended to use an event as a theme for consumer contests or sweepstakes… with the added bonus of gathering names at an event to develop a mailing list or database of consumers.

10. Demonstration Opportunity
Some companies planned to use an event to demonstrate or display their products/services.

11. Sales Opportunity
Some companies wanted to use an event for on-site sales or to generate sales leads – with both consumers and other businesses! 

REMINDER:  Sponsors who sign up before February 22nd will have their company website printed on our ULTRA COOL BLING this year! 

If you are now inspired to be a sponsor or you have questions on HOW to sponsor… shoot me an email: [email protected].

Check out this example of what the WATER BOTTLE will look like…
You TOO could have your company on this list!!

"Your Name Here"